A NOTE FOR CREATIVE VISIONARIES
Your expertise belongs in the world, not in the drafts folder.
Your expertise belongs in the world, not in the drafts folder.
Because between staring at that blank page and scrolling for "inspiration," it became greyish that authentic content doesn't require a prescription —it requires noticing what's yours (their size never fit anyway)
TELL ME MORE →
Social & Lattes
“You're 100% the reason I can show up on social. Before you, I had no confidence or followers —you're MY BIGGEST SUPPORTER.”
— Kristy Armani, Realtor & Investor
The 24/7 social media grind is BS.
There's a different way to approach leadership in the online space—one where content flows (and can be sustained) through a simple practice of noticing what you're already creating every day.
Your perspective shapes meaningful conversations and builds genuine connections. A life-first brand emerges when you honor your authenticity, true capacity and creative waves.
Here's the untold: A thriving business doesn't require social media to run your life. Your expertise and real moments do.
It's time you finally lead with your expertise—your way.
NODDING YET?
Your content ideas are scattered everywhere (notes app, saved posts, paper) but somehow never make it into actual posts.
You know your expertise is valuable, but translating it into content feels like speaking a foreign language.
The thought of "putting yourself out there" sends you straight into overthinking mode.
"We've been so lucky and grateful to work alongside you. You are such an INSPIRATION! We have seen firsthand how your guidance and knowledge CHANGED our non-profit for the better!"
— S & E D.
Invitation
the
Turn those overthinking moments into content that actually resonates with your people —without the constant pressure to perform.
Say goodbye to stressing over what to post, and share the expertise that lights you up —in a way that feels true.
Build a thriving brand without letting social media run your life — while making the impact you desire.
THE EXCAVATION BEGINS
Meet Me At The Cellar
A 3-month intimate 1:1 experience where, through the art of noticing, we excavate (with safety + play) the core of what's keeping your leadership voice in the shadows. Feel it in your bones as you transform how you show up online.
This isn't about prescribed content calendars or posting schedules. This is about building sustainable systems that honor your creative capacity and who you already are—with ongoing support every step of the way.
A Life-First Brand Activated.
THE EXPERIENCE:
Noticing
The shift begins when you notice how vanity metrics —the surface-level chase—disconnect people from authentic value. Online leaders build a life-first brand by honouring their natural gifts and capacity, instead of fitting into prescribed formulas.
GO ON →
Authenticity
Transform your expertise and natural gifts into authentic and impactful online invitations that support your leadership while designing content systems that are so aligned you can't even think about ditching them (again).
AND THEN? →
Community
When you notice what already flows. When you notice your true value. When you notice the brilliance of your daily life —an action-taker community simply gravitates to you.
COOL, BUT HOW →
Capacity
The result is a life-first approach to business and social media, where your brand's impact draws from your everyday life, creating a sustainable flow that supports your online leadership, increases your capacity, and rides it with impact.
I'M IN →
ALL THAT GLITTER ISN'T GOLD
THE SHIFT
01
Transform overthinking and self-doubt into confident expression and impact.
02
Build content systems that honor your creative capacity and actually stick.
03
Notice and transform everyday moments into authentic conversations.
04
Create a life-first brand where showing up online feels natural, not draining.
05
Build a sustainable online leadership that emerges from who you already are.
LET'S BEGIN →
CHOOSE YOUR SIP
no. 01
Begin Your Journey
Start noticing what makes your content uniquely powerful through our strategy sessions.
no. 02
Own Your Content Approach
Dive deeper through intimate mentorship where we excavate blocks and build sustainable systems together.
no. 03
Expand Your Impact
Explore our self-paced resources designed to turn your expertise into sustainable content systems.
from
Jennifer Grzebien:
“Evelyn is amazing. She provides clarity, direction and you feel completely supported through the entire journey! ”
What content would you create every day if it felt like play?
GET THE PLANNER
START NOTICING
LET'S CREATE
select the plan that works for you:
Payment Plan
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2 Payments of $599
best value!
One Payment
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1 Payment of $1050
Ever noticed how your best content ideas come when you are not trying?
The
Brewing Hour.
A content strategy session —where overwhelm transforms into a new perspective.
One hour can shift everything.
Whether you want to dive deep into one pressing content challenge or map out multiple areas that need attention - that one hour is yours. From content themes to visual strategy, from energy mapping to sustainable schedules, we'll focus on what matters most to you right now.
you're in the right place
MOMENTUM
Grab your week of strategic virtual support!
Because real shifts deserve real support. The Brewing Hour includes WhatsApp or Telegram access during business hours for a full week to refine your approach, keep momentum going, and celebrate your wins.
LET'S DO THIS →
Inside
Meet Me
At The Cellar
The way you naturally move through life becomes your content compass.
Those meaningful moments you notice? They're the conversations your community needs.
That unique way you see things transforms into content that flows without second thoughts.
Your everyday experiences become the stories that create real connection.
Because sharing your gifts online should feel as natural as breathing.
JOIN MEET ME AT THE CELLAR →
expression
activated
When an hour feels too short... Meet Me At The Cellar.
This is a three-month intimate content mentorship experience that gives you the time, space, and support to build something that actually works for you. No more trying to fit yourself into someone else's mold. Together, we'll create content systems that honor how you work, think, and move through life. With personalized guidance, you'll design a sustainable approach to showing up online that feels completely yours.
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
With a life-first brand approach and through the art of noticing, I've been turning 13+ years of marketing and entrepreneurship under my belt into authentic content, community build and shifting 360 my toxic relationship with social media. And now, I help online creative brands do the same!
EXPERTISE MEETS REAL RESULTS
Traditional social
media approaches treat symptoms. My approach opens doors.
Hot topic —I get excited helping creative brands build content systems they'll actually use. Through the art of noticing, we create life-first content that feels like you, no cookie-cutter BS formulas. Because content hits different when it comes from who you really are.
because your way works best
This program / course / membership is the only one of its kind because...
IT does this really cool thing.
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AND THIS REALLY COOL THING (DUPLICATE AND ALTERNATE THIS AS NEEDED)
Cold-pressed cray health goth ethical aesthetic typewriter. YOLO af copper mug single-origin coffee, deep v pop-up street art kogi kale chips. Activated charcoal four dollar toast raclette copper mug, fanny pack shabby chic kale chips thundercats. Etsy four loko fashion axe, echo park lomo meditation fam occupy cronut cold-pressed iPhone 3 wolf moon af pitchfork deep v.
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'mmatc'
IS everything you need to make content feel like catching up
with a friend
'MMTTC' IS everything
Meet Me At The Cellar is where we ditch the BS cookie-cutter formulas and create something that actually feels like you. Because showing up online hits different when you stop trying to fit into someone else's content box.
Plot twist: you've got this, you just need someone in your corner!
TO MAKE CONTENT
you need
feel like catching up
WITH a friend
If you want this to be the year that you finally commit to:
Creating this one very life-changing habit.
Building a system that will do this other thing.
Attracting your dream clients and working on projects that light you up.
Building a dream team that will ensure you're continued growth and more time to operate in your zone of genius.
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
Enroll Now →
Get your money back if it didn’t serve you.
Try it for 15 days
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100%
money back guarantee
This for you if:
is
You have great ideas but struggle to turn them into actual content
You want to LEAD online IN YOUR INDUSTRY without it taking over your life
You're tired of content formulas that feel nothing like you
It's probably for you if...
not
You're looking for quick viral fame (we're about the real stuff)
Believe in quantity over quality
You want someone else to handle all your content
Let's do this thing.
SO WHAT ARE YOU WAITING FOR?
select the plan that works for you:
Payment Plan
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2 Payments of $599
best value!
One Payment
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1 Payment of $1050
QUESTIONS
We're going to add a top asked question here so we can address it.
And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan celiac vegan dreamcatcher selfies neutra forage. Street art biodiesel echo park man braid banjo YOLO. Pork belly everyday carry keytar biodiesel, letterpress ennui shoreditch vegan. Banjo VHS wolf.
We're going to add a top asked question here so we can address it.
And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan celiac vegan dreamcatcher selfies neutra forage. Street art biodiesel echo park man braid banjo YOLO. Pork belly everyday carry keytar biodiesel, letterpress ennui shoreditch vegan. Banjo VHS wolf.
We're going to add a top asked question here so we can address it.
And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan celiac vegan dreamcatcher selfies neutra forage. Street art biodiesel echo park man braid banjo YOLO. Pork belly everyday carry keytar biodiesel, letterpress ennui shoreditch vegan. Banjo VHS wolf.
your flow leads. your content follows.
Say adios to those 'what do I post?' moments! Create content that aligns with your life and calls in sustainable brand growth.